LAUNCH OF CUSTOM MASK BAR DRTWLPHARMACY.COM
Singapore, 30 January 2020 – Dr.TWL Pharmacy is a one-stop conscious beauty customised makeup lab and a mask bar, emphasising cosmeceutical active ingredients and sophisticated materials engineering derived from organic plant sources, with an emphasis on zero packaging waste and sustainable beauty practices.
It is an extension of a specialist dermatologist practice by Dr. Teo Wan Lin, located at Royal Square Novena Medical Suites, Singapore. The practice houses a Custom Makeup Laboratory, which offers custom blend pure mineral makeup safe for sensitive skin users, as well as a Mask Bar which combines state-of-the-art materials science engineering with advanced cosmeceuticals for skin and hair. The entire makeup range features a refillable, reusable packaging concept – while embracing the luxurious, sleek aesthetic of its signature Silvexia™ Magnetic Palette.
Dr.TWL Pharmacy works with an accredited pharmaceutical engineer and sources premium pharmaceutical-grade ingredients for compounding of customised cosmeceutical skincare and makeup. Dr.TWL Pharmacy’s cosmeceutical bases are all engineered in its parent skin biotechnology laboratory under the umbrella of Dr.TWL Dermaceuticals which is an EURO ISO22716 accredited facility, the gold standard in cosmetic and skincare manufacturing. Dr.TWL Pharmacy distinguishes itself from its parent company as a one stop concept shop for environmentally friendly, biodegradable and reusable face masks, with customized cosmeceutical essences containing organically sourced extracts of Goji Berry, Sea Kelp and potent skin lightening agent alpha arbutin to target specific skin concerns.
Leaders in Cosmeceutical Science
“The future of makeup is about incorporating cosmeceutical active ingredients to its base, so that skin treatment is delivered with the aesthetic enhancements of traditional makeup. In my development of the mask bar concept, my team engineered the unique porous structure of the Polysaccharide Mask to trap cosmeceutical active ingredients in mini-reservoirs within, to allow enhanced release of cosmeceuticals with minimal transepidermal water loss to the environment,” accredited dermatologistDr. Teo Wan Lin.
Dr. Teo leads the research and development team of the cosmeceutical makeup lab and mask bar, incorporating her expertise in cosmeceutical active ingredients into makeup and customised facial and hair masks. She is a Fellow of the Academy of Medicine, Singapore (College of Physicians, Chapter of Dermatologists) as well as a member of the Royal College of Surgeons, UK. She is the author of “Skincare Bible – Dermatologist’s Tips for Cosmeceutical Skincare” which was published July 2019 by leading bookstores Barnes & Noble, Baker & Taylor and Apple Books. The hardcopy edition retails at all major bookstores from December 2019.
Conscious Beauty- Minimum Waste with Maximum Beauty Benefits
The Pharmacy concept is centred around minimising packaging waste without compromising beauty benefits. The reusable Silvexia™ Magnetic Palette, containing up to 20 tins of makeup, ranging from colour correction concealers, pressed powder, eyeshadow, cream blush and lip stains/lip serums — is coated with anodized silver which protects active cosmeceutical ingredients from UV degradation. The Pharmacy stocks refills in magnetic pans, which can be reused. Eye, Lip and Cheek colours are made-to-order with pure mineral pigments, bonded together in a moisturising long-wear formula with a proprietary blend of organically sourced plant oils with anti-bacterial/anti-oxidant properties. LipSerums and LipStains are also customised in lipstick form, and filled in a reusable Lip Case in the signature Silvexia™ packaging. Simply head to the Lip Lab for a refill when you run out of your favourite colour or have your old lip colours transformed into a palette!
Cosmeceutical Makeup with Professional Makeup Pigments
The Pi-Custom Cosmeceutical Makeup Lab offers an entire range of anti-ageing and moisturising makeup formulations — eyeshadow (matte, iridescent, and anywhere in between). These are exquisitely formulated with artist-quality pigments, incorporating cosmeceutical active ingredients and is also suitable for individuals with sensitive skin, eczema, acne-prone and rosacea skin types who develop breakouts/skin sensitivity. They are consciously formulated, free of chemical preservatives and bulking agents.
Cream Eyeshadows and Blushes with Cosmeceutical Benefits
A specialised range of cream eyeshadows and blushes are also freshly compounded per order, and are formulated to have high pigment payoff, without bulking agents like talc and bismuth oxychloride, a common skin irritant found in makeup. It is chemical and preservative-free, kept fresh by a potent mix of plant oils with anti-oxidant and moisturising properties.
“The star ingredient of our cream blush formulation is Cannabis Sativa Oil, which is derived from the hemp plant, also known as CBD. It is clinically proven to have anti-acne, anti-sebum effect while moisturising the skin. The cheek area is a common site for acne, and a blush infused with an active skincare ingredient effectively bridges the skincare-makeup concept,” Dr. Teo Wan Lin.
The Conscious Mask Bar
The star of the Mask Bar is the eco-conscious MoistureMaxTM Skin-Healing polysaccharide facial mask. The mask is to be used in conjunction with customised cosmeceutical treatment vials.“The concept of facial masks stems from wet occlusion processes increasing absorption of skincare ingredients. When the skin is in contact with moisture, active ingredients are absorbed more effectively through the skin barrier. Mass factory production of one-use facial mask sheets generates unnecessary environmental and plastic waste because of large quantities required per production run. Additionally, impregnating facial mask sheets with liquid essences requires separate packaging to prevent bacterial contamination, and have a fixed shelf-life of 3 years. Most end up being unsold at the end of expiry and end up being binned. The Dr.TWL Mask Bar is a concept I developed with my engineers as a eco-conscious solution to this problem.” Founding Dermatologist Dr. Teo Wan Lin.
It is a novel reusable facial mask that utilises a plant-based membrane for intensive moisture delivery with customisable cosmeceutical mask essence vials. It is 100% chemical additive-free and fully biodegradable. The reusable freeze-dried mask concept eliminates the need for the environmental plastic waste involved in mass factory production of facial mask sheets. The customisable cosmeceutical treatment vials, infused with a range of active ingredients including Goji Berry, Sea Kelp and Arbutin for various skin lightening, radiance and anti ageing concerns, can be purchased in bulk with volumes ranging from 10 mls to 60 mls packaged in hygienically packed syringes.
Organically Grown, Biodegradable and Sustainable Raw Materials
The MoistureMaxTM Skin-Healing polysaccharide facial mask is synthesized from a proprietary patent-pending technology that regenerates the natural vegetable fibre of a specific plant belonging to the Amorphophallus family. The plants are organically grown in a sustainable, pollution-free and secured area in Dr.TWL’s parent materials engineering facility.
Eco-Conscious, Patent-Pending Processes
The raw plant material is subjected to patent pending processes in our parent biotechnology laboratory over a 12-day cycle under stringent temperature and time controls to achieve the unique 3-dimensional porous structure of the mask sheet. Zero chemical additives or plasticizers are involved. The laboratory is EUROISO22716 accredited, the gold standard in cosmeceutical and materials manufacturing.
Novel Polysaccharide Material—Dermatologist Developed for Sensitive Skin
The final mask sheet consists of the purified raw material- at the highest concentration commercially available, 99% purity which translates into maximum clinical effectiveness when applied on skin. It restores the skin barrier by holding the cosmeceutical essences in a hydrophilic (water-loving) membrane, releasing the micro-reservoirs over a 15-30 minute period when applied on skin. This enhances the absorption of active ingredients delivered via the cosmeceutical essences.
Reusable and Hygienic with Zero Waste
The reusable freeze-dried concept enables customisation of various cosmeceutical essences with a single product, without waste due to product expiry. The liquid essences are sold separately via the Mask Bar and can be purchased in bulk 60ml (sufficient for 6 applications) or as single sampler 10ml application. For fans of our cosmeceuticals by Dr.TWL Dermaceuticals, the masks are also designed for use with the Dr.TWL cosmeceutical skincare range to effectively increase absorption of active ingredients to target skin sensitivity/eczema, hyperpigmentation, skin dullness and uneven skin texture.