Custom beauty? You have probably heard this term recently, with the launch of multiple custom skincare lines. Fresh off the press for us at Dr.TWL Dermaceuticals though, is our new division of Custom Cosmeceutical Makeup. Read on in the first of a 2-part interview with our founder, accredited dermatologist Dr. Teo Wan Lin
What is the Pi-π Cosmeceutical Custom Makeup Lab about?
ThePi- π Cosmeceutical Custom Makeup Lab offers scientifically created skin-tone matched cosmeceutical makeup, including colour correction concealers, as an extension of my established skincare arm, Dr.TWL Dermaceuticals. Our Flagship offering includes an in-house Dr.TWL Lip Lab which features a 100% edible, anti-ageing cosmeceutical, the LipSerum Stick™, which is a solid state lipstick customised to any shade you want! Our advanced colour science system recommends different shades of each color- pinks, berrys, reds, nudes and corals that would uniquely flatter different skin tones.
Why does makeup— including concealers, foundations, lipsticks— need to be customised? Why not a generic “works for all” product, like most mass produced brands?
Why a generic “works for all” product is not ideal for makeup is because of the variety and uniqueness of skin tones. Every individual’s skin tones is different—based on our scientific database, we have on record at least 100 shades of distinct skin tones, whereas most makeup brands have at most 6 or 7 colour shades for foundations and concealers. This variation in skin tones translates into different shades of each lipstick colour that would work ideally for each individual.
What are the advantages of the LipSerum Stick, compared to store bought lipsticks, other than the fact it can be customised to any colour?
Store bought lipsticks cause allergies in individuals with existing lip conditions like eczema and cheilitis. The lips are also one of the first areas to suffer ageing related concerns such as lip discolouration, wrinkles and loss of volume. I then came up with the idea of a topically applied lip cosmeceutical serum with anti-ageing salmon roe DNA, which is also suitable for eczema sufferers, that could also be customised with your favourite lip pigment.
What are the limitations of traditional lipstick selections?
Lipstick brands have a limited selection of colours. Everyone has a favourite colour for a different mood—pinks, berrys, reds, nudes and corals— but did you know that different shades of each can be created to flatter different skin tones? We worked with veteran makeup artists and scientist to create the Dr.TWL Advanced Colour Science System to recommend the perfect lip colour match for each skin tone, whether you want it classic, sweet, sexy or nude.
What’s so unique about this custom makeup lab? Is it just custom blend makeup?
It’s the first dermatologist-led custom makeup laboratory in the world which fuses both skincare and makeup, via the use of cosmeceutical bases and unlimited variations of colours for foundations, concealers, colour correctors to match every skin tone, via our Advanced Colour Science System developed by our team of scientists, in consultation with veteran makeup artists. It’s not just custom blended for you, it’s cosmeceutical base is adjusted to target underlying skin conditions such as pigmentation, blemishes and ageing.
What was your inspiration for the Custom Cosmeceutical Makeup Lab?
My patients who I treat for a variety of skin conditions such as acne, pigmentation, rosacea, eczema and sensitive skin. There is a lack of sensitive-skin compatible makeup for these patients who need coverage and camouflage during the skin healing process. Besides, Singapore has a diverse ethnic mix which includes darker skin tones that many makeup brands do not cater for. I treat a lot of darker skin toned patients in my practice who cannot find their perfect foundation/concealer match.
What were some of the problems with the mass market makeup products that you faced?
Previously, I would recommend patients with sensitive skin/eczema issues to use pure mineral makeup, which has the lowest risk for causing skin irritation and allergies, as pure mineral pigments are chemically stable/inert with no reactions. However, I soon realised that the these commercial brands also had additives such as bismuth oxychloride and talc which function as bulking agents, and these were irritating to skin, with some even reporting that they felt the texture was that of “cut glass”!